Many things. Ppl have been deeply conditioned to not pay for content. But there is a lot of hope that new ppl will.

I think the UX still way behind. We need major clients to adopt the model or the new clients to be 10x better.

We need to take advantage and hack our way into more network effect since we are more open to things like Nostr.

Content creators need more one-button means of promoting their stuff, their clips, etc...

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I know Adam disagrees, but, in a way, podcasting 2.0 is trying to create its own network effects from scratch, which is a tall order for anything, let alone for the pitch “pay for something you can get for free” which will be a small niche for quite a while.

Podcasting 2.0 needs nostr or something like it that will help it with adoption/network effects

Hell, I built a shitty podcasting player using nostr (​nostr:nostr:npub1zapstrdhq7rxrw224apgvs5ajlh9y473f2rdd0a9fjcys2u8d7cqzxqhp9 ) and some people still use it because of it’s interoperability and social clients like amethyst and snort become podcasting apps too just from virtue of being nostr clients 🤷‍♂️