I get it and agree, but the majority of mobile users are also exclusively using the official stores (in iOS they don’t have a choice). If I remember installing from APK on android (it’s been a while), you have to ignore a bunch of scary pop ups from the OS.

Don’t get me wrong though, I do think native apps provide better UX, cause you don’t have the indirection of a browser between you and the device. And Zapstore is a very cool way to distribute those apps!

But for now, I see web apps as the best way to avoid App Store bureaucrats and their shenanigans, while still reaching most users.