Clever marketing ploy or threat?

Somebody used my email address to sign up for CallofDuty.

Since the emails were getting forwarded to me (I don't click them).

I went to hopefully the right website, callofduty.com, and reset the email address.

Their emails keep getting on my Spam folder.

To reset password, I need to click on a link from email.

Seems to be successful. Now what?