January 3rd is Proof of keys day.

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Every year on January 3rd bitcoiners are encouraged to move their bitcoins to wallets under their full control. By withdrawing from exchanges and other custodians, fractional reserve, "paper bitcoin", ponzis and other frauds are exposed. This makes Bitcoin stronger by removing weak and dishonest players from the market.

Proof of keys day celebrates Bitcoin as a store of value.

"Not your keys, not your Bitcoin"

"Don't trust, verify."