Merchant onboarding became significantly easier w/Square activation.

Next steps for strengthening sustained merchant interest:

-increasing touch points w/Sats & community via local support from bitcoiners and education hubs like nostr:npub1knvgqlkllgc566pxjkwrm33ks8k9nn6470a8y70t58jx6y3l620sj7lg29 . Stack positive experiences early on.

-Gently nudge owner/staff to learn how to use tools like nostr:npub1ex7mdykw786qxvmtuls208uyxmn0hse95rfwsarvfde5yg6wy7jq6qvyt9

& nostr:npub1cashappn03s3cl2ljsdntv0v28e2um5lgx4vjctqjt23pcwzjhsqmtdg5l , so they can teach their customers a new form of “cash-like” payment: USD being the familiar unit of account + using the bitcoin payment rails w/no taxable event & no merchant fee. If customers are willing to let go of credit card rewards in leu of giving their local business a Sats reward, then incentives align on both sides of the transaction. When businesses state their preference, the value-aligned customers listen and change behavior.

-increase interest in HODLing through above. Businesses will need to run their own numbers to make sense of this new money and the culture it brings with it; verify, then trust.

-slowly inch towards self-custody as interest increases. No one is ready—until they’re ready.

One win would be: Businesses previously saying, “we prefer cash” instead turns into “we prefer bitcoin, and I’ll show you how”

I’m noticing more merchants passing on card processing fees to their customers. Have you experienced this also?

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