Edmond Lau’s New Luxury Pyramid:

“In the time of the 'Oat Milk Elite', status signifiers can be difficult to decode. What once might have been a universal signal of wealth like a Rolex or a Chanel Bag, now can under certain circumstances instead ironically communicate the lack thereof. These days, it seems like we prefer signs that are harder to fake. Taking a photo with a Birkin? Easy. Maintaining your yuppie deluxe lifestyle with two kids and a mortgage? A little harder. Think caseless iPhones, 10.30am fitness classes, not having roommates.”