I think you're right.

Maybe they counted every exposure to btc as 'owning', like your ETF has 0,5%BTC they count you as an owner or something like that.

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Maybe. Owning .00000005btc from a xrp swap gone bad isn't owning Bitcoin.

Dead people don't own Bitcoin.

Lost keys folks don't own that Bitcoin.

I am 100% with you.

Just trying to imagine how they came up with that numbers

Tough to say.

Honestly, I'd like to see a Gallup poll that tracks it over the next decade.

No poll, study or math can be fully accurate. I absolutely wish it was 50M, 75M, 100M, but it's not close.