In 2013 in Canada, Coca Cola printed random words inside the bottle caps of Vitamin Water. Since every product has to be bilingual because English and French are the official languages in Canada, they put the English and French words next to each other.

There was a family whose daughter had cerebral palsy and autism. Their Vitamin Water bottle cap had these two words:

English:

You

French:

Retard

"Retard" means "late" in French as in "late for work". It is not an insult.

https://www.cnbc.com/2013/09/23/coca-cola-apologizes-for-offensive-vitamin-bottlecap-promo.html