Extremely tragic. Its all about control. Because they knew if they could consolidate and build a music empire where they controlled the full stack, they could simply will hits into existance. If their songs were the only hits, they were the only ones making money. And look where we are today.
Part of why music is so diluted is because the top talent will recognize theire being forced to create art that isn't what THEY want to be creating. Its easier to prey on the aspirations of the middle curve and bend then the way you want. You give them wardrobe, you give them songwriters, you give them gear, money, and fame. All you ask for is their soul. Literally the devil's playbook.