PV stands for Pura Vida which translates to Pure Life and it’s a lifestyle not necessarily a movement. Teaches you to step back a bit and enjoy life. Sometimes life can get difficult and we focus too much on work and not enough in enjoying living or life so sometimes you have to hit the brakes and enjoy life. So take it easy and #PV! Also a big greeting in Latino/Hispanic communities to wake up and say Buenos Dias, pura vida.