#Bitcoin is a trustless technology inevitably creating a trusted brand while being decentralized. Fascinating. Curious as I read this potent little book if he’ll discuss how brand might emerge in a “bottom up” sense from the authentic under-the-hood work that goes into a company…

From “The Brand Gap” by Marty Neumeier. H/T nostr:npub1xzrkzsrnr83vn7h0udq6tnapwpswy5equlrtkn3nu0e0anlmzynqne0qap, love you brother.