Expectation is only for things that haven't arrived. As in, it's not there. The future doesn't exist. It is expected.

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The *expectation* does exist, though, in the mind of the entrepreneur.

Anything can exist in a mind without it actualizing into physical reality. Not great to plan on the whims of the mind.

That would be a problem with *central* planning, I agree. The beautiful thing about the market process is that it allows market actors to coordinate so that their expectations are, more often than not, fulfilled.