That is XiaoHongShu, which translates to Little Red Book (a small book of Maoโ€™s quotes and writings that Chinese students and employees have to read).

It is more of a Pinterest clone.

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I have long wondered why they named the app after that. Do you have any idea?

No clue ๐Ÿ˜‚

Subliminally Overt Party Allegiance Signaling

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