Yes - awareness & education isn't the issue any more. Most normies have spent the last 5 years digging themselves deeper into the debt hole. Even if they understand Bitcoin (I know - big if), most don't have the ability to save even $100 per week.
Meanwhile people who have much more dollar capital than you or I, are seeing the tide shifting in Bitcoin's favour.
It's not how we wanted it to happen but it's happening. My hope is that there's still enough Bitcoiners who are willing to hold a large portion of their stack through the rise that's coming. It would be monumentally sad if most of the Bitcoin ends up in the custody of banks & ETFs.