It could be better. Too melodramatic. The reenactments are weird. The style of footage in general looks fake, not relatable. Some feels like stock or AI footage. It’s a strange montage sequence. And the monologue is bitcoiners talking to themselves instead of meeting the general public where they’re at.

But it could be worse too. Voice over casting of an older guy counters the crypto bro narrative. Staying away from celebs was a good choice after FTX fallout.

Overall, I think it’s forgettable as an advertisement but might be remembered simply for talking about something people aren’t expecting to see in a Super Bowl ad.

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