I will say it again. The left abandoning the language of morality to the right is *why* we have right-wing religious zealots claiming the moral high ground -- the moralized perspective, even twisted as theirs is, is more attractive to an average human than a logical one, even when the moralized one is demonstrably false, misleading, and dangerous.

We do not support LGTBQA+ rights because it is politically useful, or because it's fair, or because it's just. We do it because it is *morally correct* to do so.

We do not support UBI for logical or practical reasons, even though those are essentially correct, we do it because it is *morally correct* for all people to enjoy a dignified minimum standard of living.

It is also useful, if it matters to you, that framing these practical policies in moral terms frees you to paint your opponents as immoral by definition -- and that, too, appeals to the human psyche.