that'll be for the clients
not the protocol
you use Chrome, Firefox, Opera, yet you don't once think about the branding of tcp/ip
Discussion
Aren't we trying to disrupt the status quo of people not knowing about protocols? Imagine how much better internet would be if people had more recognition of protocols, which branding can provide. Protocols being less vibisle is the old school thinking that gave us the monopolization of internet we're trying to destroy here, last I checked.
wishful thinking, i'd love that but it's not realistic
most people don't care, out of comfort