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The first Apple logo (1976) was a miniature work of art.
The painting depicted Isaac Newton sitting under a huge tree from which an apple was falling.
The author of the new company's logo was Ronald Wayne, who left the company in the second week after opening and sold his 10% shares for $800.
Although the emblem proposed by Ronald turned out to be original and carried a certain meaning, such a sign was absolutely not suitable for commercial purposes.
The company used Wayne's picture as a sign for almost a year.
Then Steve Jobs decided to use the services of a professional in this matter. The choice fell on Rob Yanov.
Jobs put forward the following requirements for the future logo of the company:
simplicity
modernity
good recognition
A week later, the designer presented the finished work to the customer: a colored apple with a bite.
Those who like to look for hidden meaning in everything began to claim that the colored apple is a tribute to the memory of the Englishman Alan Turing, the famous mathematician and cryptographer.
Alan tried to fight fascism using his knowledge and skills, breaking the codes of secret organizations.
When World War II ended, Turing became involved in developments in the field of artificial intelligence. But scientific works could not help Alan avoid criminal punishment for homosexuality.
The scientist faced a difficult choice: two years in prison or hormone therapy. Alan was also deprived of the opportunity to study cryptography.
As a result, Turing began to lead a reclusive life. At the age of 41, he committed suicide by biting into an apple laced with poison.
The logo designer urges you not to look for hidden meaning in the color scheme. Rob claims that the logo he developed reflected the company's scope of activity.
Apple produced a PC with a color monitor - that's why it's an apple and colored.
The Apple logo changed several times, but retained the general idea.
The new Apple logo is simplified and returns to the look of the 1998 logo. The emblem features a bitten apple, made in black.
