### **Compressed Mission & Vision Statements with Ranges**
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### **Mission Statement**
**"To empower Ethiopia’s industries and households with affordable, high-quality oil products by leveraging global partnerships and localized solutions, driving inclusive growth while allocating 1–3% of profits to sustainable energy initiatives."**
**Core Focus**:
- **Affordability**: Price fuel **10–15% below competitors** via discounted Russian/Central Asian imports.
- **Quality**: Meet **90–95% compliance** with Ethiopian/international fuel standards through regular quality checks (monthly/quarterly).
- **Sustainability**: Fund clean energy programs (e.g., LPG, solar) for **5,000–10,000 rural households** by 2025.
- **Inclusion**: Source **25–35% of logistics services** (trucking, warehousing) from Ethiopian SMEs.
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### **Vision Statement**
**"By 2030, become Ethiopia’s leading energy solutions provider, capturing 20–30% market share through innovative distribution, regional expansion, and 15–20% revenue from renewables."**
**Strategic Targets**:
- **Market Leadership**: Serve **1–1.5M households** and **500–700 industrial clients** by 2030.
- **Technology**: Launch **2–3 digital tools** (e.g., fuel pricing apps, AI inventory systems) by 2026.
- **Regional Growth**: Expand to **2–3 neighboring countries** (e.g., Kenya, Sudan) by 2028.
- **Sustainability**: Reduce carbon footprint by **30–40%** via electric fleets/renewables by 2030.
- **Community Impact**: Train **8,000–12,000 Ethiopians** in energy skills by 2030.
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### **Alignment with Business Plan**
- **Russian Oil Deal**: Mission’s affordability target aligns with **ETB 45–48/liter pricing** strategy.
- **Safari Campaign**: Vision’s “regional growth” supported by investor-focused storytelling.
- **Risk Mitigation**: Sustainability goals address forex/regulatory risks via diversified energy mix.
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**Key Adjustments**:
- Added ranges to financial metrics (e.g., 1–3% profits for sustainability).
- Simplified market share and client targets to reflect best/worst-case scenarios.
- Condensed technology and regional goals into scalable ranges.
- Retained core themes (affordability, quality, inclusivity) while improving flexibility.
This version maintains strategic clarity while accommodating variables like fuel demand, forex rates, and policy shifts.