People who do this are typically thinking of pumping bags much more than adoption.
They will even say its for adoption, but of a kind that involves not adopting Bitcoin.
Not holding Bitcoin is not owning Bitcoin, not using Bitcoin is not using Bitcoin.
There are many people who would suggest that custodians (not holding or using Bitcoin) such as ETFs, custodial wallets, exchanges with intentionally obscure methods to withdraw are all "good for Bitcoin adoption"
We aren't often seeing the same world around us, somehow.