TIL Most upmarket hotels now offer a pillow menu. You can choose from more common ones like feather or goose down or you can try some unique pillows such as anti-aging and lullaby.

https://www.qantas.com/travelinsider/en/travel-tips/the-different-types-of-pillows-on-a-hotel-pillow-menu.html

https://www.reddit.com/r/todayilearned/comments/15ls2wm/til_most_upmarket_hotels_now_offer_a_pillow_menu/