This is kind of intriguing, if a bit rambly. Published in late 2020, it's one average dude's reflections on YouTube, after 5 years of daily vlogging, and a one month break from having anything anything to do with it:

https://yewtu.be/watch?v=PbmBYZ8cBoc

I enjoyed the bits where he takes the piss out of the "smash that like button" shtick of professional YouTubers.

#SocialMedia #DataFarms #YouTube