Great use of persuasion here. They don’t even put it on sale. They just tell you how to anchor your expectations. So instead of asking “do I like this at $12.99?”, you ask “do I like this better at $12.99 than $20?”. 
Great use of persuasion here. They don’t even put it on sale. They just tell you how to anchor your expectations. So instead of asking “do I like this at $12.99?”, you ask “do I like this better at $12.99 than $20?”.
