Most important thing IMO for that audience:

1. Nostr is not a blockchain and has no native token. Many apps are integrating with lightning though.

2. Nostr has relays which are very different than bitcoin nodes. They operate as singular entities that track everything their asked to. No gossiping between them. Totally different topology from bitcoin.

3. Most applications look Twitter-like currently, but it’s an extremely generic protocol. Could support code repositories, private messaging (maybe), long form publishing etc…use cases in the future with other app development.

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4. Corpo-authoritarian social media cos are incentivized by negative behavior, clashes between differing views. “Doomscrolling”.

Nostr client users can reward others for useful content via zaps. Positive reinforcement mechanism. Users can tailor their own personalized “universe” feed. Nostr is “Hopescrolling” via #[4].

5. Nostr is open, and you can carry your data and signature with you to the next client, and/or relay if you’re not satisfied with current ones. This is the ultimate free market. Devs ship product and fixes at lightning speed to respond to user feedback, and keep up their offering with that of other clients.

Only if you use the exact same relays on each client, I believe