There's nothing really new here. Just the same old "if you don't pay for things, you are the product". I think people largely don't understand HOW MUCH of their data goes out when they agree.
Discussion
💯 Most people look at one thing and one thing only: “how much money has to leave their pocket in order for them to use it”
Steve Wozniak told me this. I followed him on Google+ and I messaged him that he was sharing his location and that I could see where he was eating.
He responded, "It doesn't matter. They know where I am all the time, anyway."