The female mind is subject to incentives just like the male mind. But the incentives are different. Women are incentivized to look more beautiful. Men are incentivized to be steadfast, dominant, and wealthy. Women lose their beauty over time as they age. Men become more steadfast, dominant, and wealthy over time as they mature and advance their careers. Men don’t care about beauty as much because it isn’t reward to the same extent that it is rewarded for women.