"If you build it, they will come"

...sounds good in the movies, but the reality is that if you don't promote it, rarely will people come.

Don't be afraid to promote the things you create.

You don't have to sound like a douchey used car salesperson. Just communicate the value of what you offer in terms of benefits to the end user.

Use this formula in your copy:

Here's what I've got (the thing, service etc)

Here's what it will do for you (benefits to end user)

Here's what I want you to do now (take action)

#cybersecgirl #marketing #101