He ignores the fact that The Bitcoin Standard, a book released 5 years ago, is ahead of his book.
I’m still convinced his book got a bump by someone with money buying a bunch up to goose his position on the sales charts.
Discussion
Its textbook marketing. You buy multiple copies retail with the publishers credit card to boost sales and ratings and write it all of on tax. You send the surplus copies out to "celebrities" for photos for social media.
It's the same way you get singles or albums trending in iTunes