This is obviously not aimed at the mass market.
Have you looked at the Bitkey at all? Or within Coinkite's lineup, the Tapsigner?
Discussion
Anything other than what actually helps mass adoption is pure bitcoin intellectual masturbation, aka a dead end
Hardware wallets need to be simple, safe, sleek, elegant and easy to use, and not look like a hackers terminal from an action movie
There is room in the market for more than one hardware wallet.