Hats off to the marketing dept at the dairy industry which is the industrial meat industry through a glossy soft focus lens.

I follow a mainly vegan diet at home but include some animal products so I get B12 without resorting to capsules. After several years strict vegan and Next to nothing processed or in capsules I had very healthy bloods, but mad as a hatter. Not funny actually :)

For that B12 experience/reason alone, my position is that vegan is as extreme as carnivore and dare I say comes out a little daft under questioning, especially if supermarkets, the source of all food evil, are your source of food.

The likes of Josh, the local smallsteads, should be the only farmers to buy any animal related food from. As a society, we should all demand proper food only, as we would all eat a lot less, actually enjoy every mouthful.

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Nothing about advocating for the ethical treatment of animals is daft. In fact, it's one of the most rational, compassionate positions we can take. If one chooses to eat meat or animal byproducts, then yes, it should absolutely be ethically sourced. As for B12—I'll gladly take a supplement if it means fewer living beings suffer and our environment faces less destruction. The minor inconvenience of taking a supplement seems trivial compared to the massive impact of animal abuse and factory farming.

Im on your side, Ill just add, Dont let perfect become the enemy of the very good. Every aspect of dairy, meat and plant- based industry has a lot to answer for and much to make good. We can all point fingers and dig in, or all acknowledge that we have the answers, and just need the will to shift 5-10% a year in the right direction - towards proper food produced respectful of nature. Then society wont eat so much, crave so much, use so much land for farming. cheers