The 90s to me was all about anti-establishment; it was anarchy, not PC. PC was an expression of the state, of religiosity... an oppression by the powers that be.

Saying and expressing the things that were deemed "inappropriate" by the censors--the powers that be--was how we rebelled; it was how we raged against the machine.

For the most part, being non-PC wasn't about hate. It a was a generation in rebellion, humanity against the regime.

If it wasn't cool as a human to do or say something, it was generally recognized and understood, that that wasn't counter-culture, that was hate (or rampant igorance), and hate's not cool.