⚡️🇺🇸☕️ NEW - Maxwell House is changing its name for the first time in 133 years, rebranding as “Maxwell Apartment.”
The brand, owned by Kraft Heinz with stakes held by BlackRock and Bill Gates, says the change is purely symbolic, reflecting today’s consumer trends.
Nearly a third of Americans now rent smaller homes, and the coffee company is reflecting this trend with its temporary new name.
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