HSBC and Standard Chartered Launch Immersive Campaigns Showcasing Hong Kong's Progress and Dream Vacations
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HSBC Hong Kong has partnered with PR agency MSL to launch its newest brand campaign called 'Make Your Next Move. Make Your Mark.' The campaign serves as a visual representation of Hong Kong's progress and the achievements of its residents. The film combines HSBC's history and worldwide reach with the diversity and resolve of Hong Kong. The video ad features over 70 unique sounds from Hong Kong and scenes inspired by real HSBC customers. The campaign includes various marketing initiatives such as TV ads, tunnel billboards, and social media engagement with Key Opinion Leaders (KOLs). HSBC is also sponsoring the upcoming Hong Kong Film Awards to support the film industry. The campaign aims to capture the essence and vibrancy of Hong Kong while emphasizing HSBC's vision and global reach .
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