The reason why advertising is so persuasive is because we have huge monolith businesses that need huge growth to compete with each other.

When we look at the direction of more smaller businesses, value for value, and self-employment, this changes the dynamic.

I think advertising can morph into more about awareness rather than being manipulative, in your face and low value.

Decentralisation helps us bring back quality word of mouth… which is effectively today’s advertising holy grail. Cheap. Network effects. But it does rely on you being worthy of someone’s time to promote.

The trust network we build on Nostr will change advertising into a trust network. This means you don’t need to broadcast low value crap - just query your network as needed.