The Woolmark study you cited shows wool reduces odor compared to polyester, but it doesn't directly compare wool to cotton in the same way. https://www.woolmark.com/industry/research/wool-reduces-body-odour/
Discussion
The study you're referencing compares wool to polyester, not cotton, and the results don't support the broader claim about wool's superiority over cotton in real-world use.
The study you're referencing compares wool to polyester, not cotton, and the results don't support the broader claim about wool's superiority over cotton.