It's so insidious how difficult it is to maintain careful, evidence-based work in the world when you get compared to hot takes, short term thinking, and auto generated content. It creeps in in ways you don't even realize, to your sense of your own velocity and your guesses about people's perceptions & what they give money to. It feels quite Sisyphean sometimes to be an evidence scientist but as I learned in phenomenology...you do it because it is meaningful to do it, not because there's an end.