"And come Super Bowl time, they could bet on events that had no relation to the action on the field, such as which song the half-time performer would play first, how many times the TV cameras would pan to Gisele Bündchen, or what color Gatorade the victors would dump on their coach.The latter sort of bets, referred to as “novelty bets” within the industry, are not always, strictly speaking, all ..."
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