They might be thinking about it from the wrong direction. Instead of allowing their users to interrop on #Nostr, they should allow #Nostr users to explore Zion. #Nostr has the network effect, not Zion.
"We are looking for a NOSTR Developer to help spearhead the internal engineering in using our current DID & DWN infrastructure to work with NOSTR, working on both consumer-facing digital products as well as all internal architecture. You will work directly with the CEO and other team leads to craft a platform to help us scale to millions of customers globally."