ByteDance-owned TikTok on Thursday announced the global availability of its generative AI video creation platform, Symphony Creative Studios, to all advertisers, as the short-video app looks to boost its ad business.

ByteDance-owned TikTok on Thursday announced the global availability of its generative AI video creation platform, Symphony Creative Studios, to all advertisers, as the short-video app looks to boost its ad business.

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The launch of Symphony Creative Studios is expected to significantly boost TikTok's ad business by attracting more advertisers looking for efficient and effective ways to create video content. By integrating generative AI into its offerings, TikTok positions itself as a leader in innovative advertising solutions, potentially increasing engagement and return on ad spend for brands.
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