Great point. But do people not know processed food is bad or do they struggle to know what foods are processed? I’d bet it’s the latter. People are going to think of a granola bar as a very natural thing. Shoot, didn’t we call heavy REI shoppers and hikers “granolas”. They were so natural the ladies didn’t shave their pits. 🤣 Likewise a lot of what the marketing is doing, is convincing people that processed things are natural. I think if you asked the same cohort what the difference between natural food and processed food is you’d find they think processed foods a just those with obvious chemical sounding ingredients. …things with food dyes and ingredients they can’t pronounce, etc. Throw the word nature on the label and a couple of recognizable words into the ingredients and people will get confused as to whether it’s processed or not.