I remember a bunch of Ivy League engineers trying to write a marketing folder for potential project investors.
A saturday afternoon working for a ... 5/10 grade from the boss. On Sunday, investors called it 'shit'
On monday, the dumb-as-a-brick PR/marketing girl did a 10/10 in half an hour.
opensource devs should request/beg for artists' help, not only nerds. it is another mindset.