This is 100% philosophical and 0% psychological reasoning, which, in my opinion, is wrong for design. Block isn’t a customer-facing company, but it’s still a company - a parent company - that communicates with current and potential employees, partners, and investors. It previously did that very well; it was inspiring, magical, and praised for its design and the sense of “this is where magic happens.” Now, it’s generic and dull, appearing like a mistake, as if no effort was invested.

Even if the vision behind this direction was good, the execution isn’t. It looks beyond generic. The logo appears as a placeholder. Compared to Microsoft and the Windows logo - both even more minimal - the intention and story behind them are apparent. Here, they’re entirely absent. Clearly a mistake, in my view.

Damn, I really loved the previous, dynamic logo.