We are not losing.
We have amazing tech that defense is much easier and cheaper. We have some strange allies as well.
Your example of Alexa - I have Home Assistant at home, powered by Home Assistant Voice Preview Edition end device, ollama for AI (paired with Home Assistant, so it can turn on my AC, tell me the temperature, change the lights). Everything works fully offline using only free and open source software. No surveillance, similar user experience.
And we have this for most things.
Yes, we can't fall on default options that everyone else uses. But we have options and we can choose. nostr:nprofile1qy2hwumn8ghj7un9d3shjtnddaehgu3wwp6kyqpq235tem4hfn34edqh8hxfja9amty73998f0eagnuu4zm423s9e8ks3f750r, Bitcoin + Lightning, encrypted e-mail, Signal/SimpleX, ollama, ...