> In the Who Cares Era, the most radical thing you can do is care.

...

> As the culture of the Who Cares Era grinds towards the lowest common denominator, support those that are making real things. Listen to something with your full attention. Watch something with your phone in the other room. Read an actual paper magazine or a book.

> Be yourself.

> Be imperfect.

> Be human.

> Care.