In Spain banks and neobanks with over 50% penetration are or will be offering Bitcoin to their clients by 2026. In the next bubble they will be marketing Bitcoin aggressively to their clients, the incentives are strong, the competition fierce.

This is how Bitcoin will surpass 40% market penetration by 2030.

After the next halving, as the price rises, the percentage of people wanting to spend some sats will be significant enough for merchant adoption to make senses, first as a gimmick, then as a competitive advantage and eventually as a requirement.

That is how the MoE chart will parallel the SoV chart with a few years delay.

Similarly when the volumen of payments is high enough, maybe another cycle or two later, it will make sense for many companies to start using sats and Bitcoin as a UoA.

It's a process. People looking at a static picture are missing the point. It will take years and be gradual, but the trend is clear.

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Obviously this is happening faster in the US and other countries. EU regulations have slowed things down in Europe, but are starting to open up. At faster or slower pace, Bitcoin adoption will reach the same levels of market penetration as the Internet or mobile phones.