The status threshold for targets of relatively sophisticated attacks appears to be going down.
The most recent violence illustrates the trend well enough, because of a few standout events: assassination attempt on a president, assassinations of state-level politicians, and assassinations of political activists.
Those three events are a trend of similar resources invested to attack lower and lower profile figures.
There are also some instances of streamers and YouTubers with small enough followings that the story never went beyond local news being attacked in relatively well thought-out ways, which are easily replicated.
Lastly, in a more general sense, it’s smart practice to reassess one’s threat model after relatively small events, such as getting a raise. Because even small changes can change your value as a target or who might consider you a target.
A threat model assessment doesn’t have to be a big deal. It can be a simple thing, depending on what’s changed, and—at the end—it may be perfectly reasonable to do nothing different.