If 50% of your sales are in Bitcoin, it makes sense for you to sell some to cover your fiat expenses.

If 50% of your sales are in Bitcoin, it makes sense for you to sell some to cover your fiat expenses.

The only reason to sell any sats is if you absolutely have to. I would much rather service fiat debt or be fiat broke than sell corn.
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There is no justification if ur business is cashflow positive.
What do you do if you need money to make payroll?
Most businesses have access to a line of credit built for specific short term needs like this