V4V is the better way for sure 💜🫂 My point is that for creators on platforms like YouTube, they can’t simply replace that income from ad revenue by switching to a V4V model. It’s the risk they take by making themselves reliant on it in the first place. I don’t think they take the time to think about all this though. As long as they see dollars coming into their bank account, they think all is good, not realizing they’ve sold out their audience to an advertising cartel.