Except engagement is worth nothing on threads and engagement is the hardest money on earth here.

Jack has made an infinite proportion higher money get zapped here than getting worthless likes on threads

Likes are a shitcoin, your engagement is masturbatory

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As I tried to allude to in the original note above, as far as I’m concerned engagement is a good way to measure one’s ability to drive people to take action

Of course likes don’t carry monetary value, but the ability to get your message across and have people act on it is valuable. Very valuable!

Having a cost to a form of feedback shows higher signal for whether people will act on it's value though. I'll be very surprised if advertising firms aren't watching where the zaps flow to on here within mere months from now

Do we have stats on that?

Plenty of businesses find it worth enough to run ads or ad like posts paid for by them. I haven’t and won’t use it. Indirect profits from ads is still making them money. Whether what it costs vs how much more business they get is debatable. You can dislike something but can’t deny it has its purpose and probably serving it to some degree. Ads are basically free here but not enough engagement for any company outside a cc based project or these “web3”4,5,6,7,8 buffoons who still mostly use the other platforms to get more reach. It’s simple and this place is currently serving like a total of 2 current purposes. An extremely wealthy dude who doesn’t need money getting the most on here vs Twitter now paying people money for just interacting and promoting ads for revenue. I love the Nostr protocol but it has a long way to go. Let the best clients win.