My first impressions are that the largest hurdle is integrating a lightning wallet into an easy 'onboarding' experience like Iris is providing. I can very clearly 'see' how one could build from this excellent 'starting template' re: building a following, publishing, developing a voice, monetization etc.... --- But this thing needs a wallet. I understand I can get one if I give a phone number....yeah, that shouldn't be necessary. Browser and Desktop apps/programs/environments should all for easy 'login & lightning'